Super Bowl VS. Facebook and Google
For the second year in a row, the Super Bowl has set a record for American television viewing.
The Nielsen Co. said that an estimated 111 million people watched the Green Bay Packers outlast the Pittsburgh Steelers in professional football’s ultimate game in 2011. That tops the 106.5 million who watched the 2010 game between New Orleans and Indianapolis.
The average cost of a 30-second Super Bowl ad is $3 million. That’s $6 a minute.
Research conducted by Randle D. Raggio professor of marketing at the University of Richmond in Virginia helps to chart the ROI (Return On Investment). Based on their calculations,
Snickers would have to sell 6,329,406 candy bars to pay for a $3 million ad.
Bridgestone would have to sell 298,656 tires.
Skechers (SKX) would have to sell 205,339 pairs of shoes.
Cheap and expensive are relative terms. But, most of us can agree, $3 million for 30seconds of airtime is fairly expensive.
175 Million people log onto Facebook everyday.
Google Gets 620 Million Daily visitors to Google is
50% of People on the Internet visit Google.
YouTube gets 3 Billion views per day.
We can help our customers reach out to a larger audience than the Super Bowl for a few hundred to a few thousand dollars per month.
In a recent poll of small businesses in the United States, 85.6% of the respondents rated Google Advertising as better than newspapers, with more than half indicating Google was “a lot” better. A staggering 94.2% rated Google as better than the Yellow Pages.